venerdì 4 aprile 2008

We know where to go!


The Project

Ingrid and I want to design the experience to pay with NFC transaction (with the mobile phone).
We want to design how the experience will be for any kind of payment transactions focusing on the mobile phone screen.
The idea is a partnership between Telenor and DNBnor for example (a telephone company and a bank company) that allows you to pay anything with your mobile phone using the money you have on your bank account. People are going to have 2 accounts. The bank one and a small one (which are the money you would usually have in your wallet). You have access to the both of them using your phone. To pay the tram for example you will pay with the small one simply swiping your phone on the reader. Instead if you buy a laptop you would use your bank account and to pay with it you will have to type a code on your phone to activate this option.
You can transfer money from the bank account to the small one.
In case your phone gets stolen then you will just lose the money you have on your small account which cannot be more than 200 nok.

We also want to focus on helping people to keep track of their transactions in a very easy and intuitive way, with drawings and illustrations.


We also want to introduce this new system to people with touch points and create valuable social services around the payment transaction.

Our Goals

to design the perfect experience to pay through
NFC transaction

to introduce the new system to the people

Process


1 :: Create personas

our target 17- 30 years old

2 :: Detail design

how the system works
give to the system a social value
helping people to create their own identity
giving a kind of intellectual challenge

3 :: Evidencing

4 :: Testing

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