Thought6_interaction design

Task_3

Today we presented our concept for task 3. It is called tagger.com
It is a system that wants to empower the customers;
It is an underground system, consequently not allowed;
It is a kind of second layer information on products;
It is a Wikipedia of products to let know to people/consumers that don't see it themselves, what is going on in the world.

How it works: First step is to have something to communicate to the other customers. Then you go to tagger.com and on the tag generator you can create your own tag with the message you want to convey. In the future it will be possible to print out RFID tags. Afterwards you can go to the shop where they sell the product you want to communicate a message about and you stick the tag on it. Other customers can read it through their mobile phone with a RFID reader. In this way they are able to see if it is an approved or not approved product by you and by tagger.com. They will also read your message. If they want to find out more about that product, they can also go to the web site directly from the phone.
This system is against marketing and wants to make every consumer more aware about the products he is usually buying.